To honor the series finale, Entertainment Weekly revisited every episode to get the facts, from towns visited, to monsters, to all the times Dean died, to all the pieces of pie consumed. Presenting the data as a series of smart, widget-like animations, complimented by fanatically sourced video footage, was a visually striking and entertaining solution, even to those not familiar with the show.  Super, naturally.

Results:
- A 6% engagement rate on Instagram
- Network sponsorship monetization
- 3M+ video views (YouTube) over the campaign

Role:
Creative Director, Project Manager
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Design Team: 
Hannah Song, James Fraley