People Magazine’s most famous editorial packages placed into motion
Features
A base-level signature for branding People Magazine video.
An effective identity package on its own, or used more succinctly with other touchstone franchises, we created a lock-up that defines People at its simplest, a consistent attribution with brand equity that can be added to any video asset.
Role:
Creative Director, Project Manager
Design Team:
Hannah Song, Kate Ruscher
Sexiest Man Alive 2021
A video campaign spotlights the year’s leading men, and what it means to be sexy in 2021.
With access to the then newly crowned Paul Rudd, as well as stars like Simu Liu, Bowen Yang, Oliver Hudson and a multitude of other men, it was just smart to place them front and center. The vibe is both classy and full of humor. Classic black and white footage unifies the packages, while a trendier pink, green and red color palette (along with a flexible, geometric transition) aid in contrast—an irreverent, new way to usher in the men of 2021.
Results:
- 9.5M+ video views (YouTube)
- 1.5M+ shares on social
Role:
Creative Director, Project Manager
Design Team:
Hannah Song, Tucker Rose, James Fraley, Kate Ruscher
Most Beautiful 2021
A contemporary take on defining beauty.
A creative expression focused as much on moving away from old-time glamour as it was on creating a new way of defining beauty. Hard-edged glitz and glamour give way to a decidedly lighter language anchored by softer hues—amethyst, coral, celadon and sunflower—and a subtle animation that draws inspiration from organic shapes and curves, flora that guide the eye as the canvas shifts beyond the visible screen. A world grounded in authenticity, nurtured by movement.
Results:
- 7.3M+ video views (YouTube)
- 1M+ shares on social
Role:
Creative Director, Project Manager
Design Team:
Hannah Song, Tucker Rose, James Fraley, Kate Ruscher
Women Changing the World
Honoring female trailblazers from every profession and corner of the world.
Leveraging form and function, the visual identity is restrained in color and grounded by just two elements—a ribbon of distinction and a backlit globe—animating by scale and rotation to create a spatial universe that conveys accomplishment and community.
Role:
Creative Director, Project Manager
Design Team:
Hannah Song, Kate Ruscher
