Visual storytelling through the lens of inclusivity and diversity across the Latino spectrum
Digital Design
People en Español
People en Español VIDEO WORK
People en Español
Purposeful content that celebrates & elevates community.
The most trusted voice in entertainment for the Hispanic community, celebrating the diversity, values and heritage across generations. The visual language is effervescent and elevated, aspirational and inspirational, a guide that empowers the modern Latin woman in all part of her life, throughout life. Results: - 11M social followers 2021 - 2M monthly unique visitors
Role: Creative Director, Project Manager Design Team: Tucker Rose, Kate Ruscher, Hannah Song
People en Español ANIMATED BADGES FOR USE WITH SOCIAL POSTS
Design Solution
Celebrating life, power and emotion across Latin culture.
The design language exudes sophistication, balancing cultural authenticity with a contemporary fashion vibe. This fusion is evident in a lively color palette, pairing pure, intense hues with softer makeup tones. Typography combines a practical, utilitarian font with a high-contrast display face, creating a functional yet elegant narrative. Imagery captures the joy and color of Latin life, fostering connection on a deeply emotional level—a brand that understands the hopes and dreams of its users.
People en Español SITE HEADERS
“With intimate stories and an open dialogue with our audience, People en Español understands and unites the fastest growing market in the U.S.” - Yamile Diaz, Social Activation Director
