Giving pop culture fanatics what they want, ten seconds at a time
Entertainment Weekly’s Snapchat Discovery Channel
Snapchat Discovery
A TOP 40 OF ENTERTAINMENT WEEKLY SNAPS 2018-2021
Entertainment Weekly: Snap Discover
Creating a #1 Snap channel.
User testing described an early design iteration as indistinct and not-really-on-brand. Taking that as a challenge, we treated each weekly edition as a unique design challenge, to give users valuable information and delectable pieces of on-brand eye candy to consume, while increasing engagement exponentially. Beloved franchises like “Bullseye”and “Must List”were reimagined for digital usage. The channel itself is visually fluid, guided equally by both its pop sensibility and design rules. Results - Most engaged channel with Snap users, aged 18-34 - Best Social Experience of 2018 Nominee, Society of Publication Designers
Role: Creative Director, Project Manager Design Team: Hannah Song, Kate Ruscher, James Fraley, Tucker Rose
ENTERTAINMENT WEEKLY SNAPCHAT TYPOGRAPHY
“Smart. Funny. First.” - Entertainment Weekly
ENTERTAINMENT WEEKLY SNAPCHAT ARTICLE TEMPLATE
Design Context
A visual smorgasbord designed to maximize user engagement.
Each edition presented an opportunity to captivate users through design. A chef’s stew of pure pop blending juicy colors, tasty typefaces, and eye-catching animations. Every element was carefully chosen for its ability to flex, capable of handling anything from fast-food fare type content to the unique cuisine that is Oscar Night. Using pre-set templates (recipes), design ingredients get remixed, creating exciting, new flavor profiles that users savored in full.
