Entertainment Weekly

Owning pop culture by embracing a fan-first mentality.

Plugged in to the zeitgeist, steeped in historic knowledge, and armed with an all-access pass, Entertainment Weekly invites its audience to get closer to their favorite movies, shows, music, books and all things pop culture related. The unified design system for digital embraces a flexible, fan-first mentality—adding unique visual elements to feature-style expressions—while remaining part of the same cohesive entertainment multi-verse.

Results:
- Post redesign, a 30% increase in index click rate.
- Over 35 monetized, successful social brand activations in 2021.
-14M social followers
- 33M+ video views monthly.

Role:
Creative Director, Project Manager
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Design Team:
Kate Ruscher, Hannah Song, Tucker Rose, James Fraley
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ENTERTAINMENT WEEKLY SOCIAL FEED SAMPLES

Social Engagement

Branded stories, focused on fan service, lead to success.

The clear brand personality of Entertainment Weekly is creatively incorporated into new, organic ways of storytelling on social, and applied to editorial franchises and sponsorship collaborations alike, building trust that Entertainment Weekly content is always compelling and worth the watch.

ENTERTAINMENT WEEKLY TYPOGRAPHY

Design Context

Simplifying to step forward.

The 2021 digital brand refresh took a step back to take a leap forward. Simplifying everything, the palette is pared down, and used to indicate content verticals. Typography is key with a single legacy typeface illustrating the entire brand online. Flourishes are minimized to aid in site flexibility. Overall, an uncluttered ecosystem meant to highlight the content fans crave.

ENTERTAINMENT WEEKLY SITE HEADERS

“I love when you love entertainment — whatever or whoever that you're obsessed with, we want you to find more of it at EW and everywhere you already are. I really think of what we do as wish fulfillment for fans, the ultimate front-row seat to all the ways we geek out trying to bring you the best inside information.”
‍- Shana Kromchul,
Vice President, Digital
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ENTERTAINMENT WEEKLY STYLE GUIDE

ENTERTAINMENT WEEKLY core COLOR PALETTE

Building a design toolkit for enhanced online brand expression

Digital Design