“Snapshots”

Grabbing over a million users’ attention in less than a second.

With the lens aimed squarely at Gen Z, Entertainment Weekly’s “Snapshots” showcased interviews with breakout stars, behind-the-scenes access, exclusive spoilers, and deep dives into fan-favorite shows. The brand identity positioned the show as your always-in-the-know, knows-every-line-and-tidbit best friend—uniquely smart, funny, and first—a vibrant, visual representation of Entertainment Weekly’s pop culture expertise, capturing the liveliness and enthusiasm craved by the Snap audience.

Results:
- 15.2M views per month
- 3x ad revenue/cost per month
- 4M users at peak use
- 38 episodes/4 season run

Role:
Creative Director, AD, Project Manager
‍
Design Team:
Hannah Song, Kate Ruscher, James Fraley, Tucker Rose

ENTERTAiNMENT WEEKLY “SNAPSHOTS” TOOLKIT

Design Context

What does a pop-culture confidante look like?

Each edition embodies the essence of Gen Z—colorful, buoyant, and fast-paced. A core palette of digitally-inspired colors syncs with the younger Snap audience. A variant typeface strikes a balance between brand authority and an exciting, fan-like experience. Supporting text is used as visual punctuation, aiding the narrative, and dynamic, rhythmic animations are two-step, mimicking the back-and-forth of a BFF chat. “Snapshots” isn’t just a show; it’s a conversation that strengthens the brand’s connection with users.

ENTERTAINMENT WEEKLY “SNAPSHOTS” TYPOGRAPHY

“Covering the best and worst movies to the biggest new music triumphs and flops, Entertainment Weekly’s Snapchat Channel is Snap’s one-stop source for all things pop culture.”
- Chanelle Johnson,
Director, Emerging Platforms

ENTERTAINMENT WEEKLY “SNAPSHOTS” COLOR PALETTE

One million subscribers in a snap

Entertainment Weekly’s curated pop culture video channel, “Snapshots”

“Snapshots!”

“Snapshots”

Grabbing over a million users’ attention in less than a second.

Design Context

What does a pop-culture confidante look like?

All Projects