Martin Schwartz
WorkAbout

Hello,

I’m Martin Schwartz, a creative director and visual strategist specializing in editorial storytelling and design systems. I’ve led branded content and platform-native design for PEOPLE, EW, and PEOPLE en Español—and I’ve helped define digital identity for AMC, IFC, Lifetime, and ABC. My work blends clarity, restraint, and editorial instinct—with empathy for both the audience and the team behind the scenes.

Bringing the Entertainment Weekly vibe to video

Putting the brand into motion with tone, timing, and type

Motion Design, Video Art Direction, Platform Strategy

Video design for the People Magazine universe

Platform-specific packages that puts People’s editorial tone into motion

Motion Design, Video Art Direction, Platform Strategy

People Magazine for the swipe generation

A metrics-driven channel bringing celebrity news to 30M+ monthly viewers

Mobile-First Storytelling, Social Design, Motion Design, Platform Strategy

Design that’s smart, funny, first

Templates, typography, and responsive elements that keep EW’s voice consistent across digital platforms

Editorial Systems, Web Design, Brand Identity, Cross-Platform Design

Visual storytelling through the lens of inclusivity across the Latino spectrum

People en Español’s Digital Branding Guide 

WEB DESIGN, BRAND IDENTITY

Some Supernatural stats yield some super social results

EW’s campaign for the series finale drives record engagement

INFOGRAPHICS, SOCIAL DESIGN, MOTION DESIGN

A visual toolkit for the most trusted voice in Hispanic culture

Bringing People en Español’s digital identity to life

Brand Identity, Cross-Platform Design, Editorial Systems, Content Strategy

Building a design toolkit for enhanced online brand expression

Entertainment Weekly’s Digital Branding Guide defines pop culture on the web

WEB DESIGN, BRAND IDENTITY

Visual storytelling through the lens of inclusivity across the Latino spectrum

People en Español’s Digital Branding Guide 

WEB DESIGN, BRAND IDENTITY

A “Supernatural” social conversation

Entertainment Weekly’s #1 social campaign honors the hit show

INFOGRAPHICS, SOCIAL DESIGN, MOTION DESIGN

Visual storytelling through the lens of inclusivity across the Latino spectrum

People en Español’s Digital Branding Guide celebrates culture 

WEB DESIGN, BRAND IDENTITY

Weekly pop culture drops, made for social

Bite-sized videos designed for the fandom

Motion Design, Social Design, Mobile-First Storytelling, Platform Strategy

EW’s “Snapshots” is a punchy social series curated for superfans

Equal parts nostalgia, exclusives, and design

Motion Design, Social Design, Mobile-First Storytelling, Platform Strategy

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