Martin Schwartz
Work
About
Hello,
I’m Martin Schwartz, a creative director and visual strategist specializing in editorial storytelling and design systems. I’ve led branded content and platform-native design for PEOPLE, EW, and PEOPLE en Español—and I’ve helped define digital identity for AMC, IFC, Lifetime, and ABC. My work blends clarity, restraint, and editorial instinct—with empathy for both the audience and the team behind the scenes.
Bringing the Entertainment Weekly vibe to video
Putting the brand into motion with tone, timing, and type
Motion Design, Video Art Direction, Platform Strategy
Video design for the People Magazine universe
Platform-specific packages that puts People’s editorial tone into motion
Motion Design, Video Art Direction, Platform Strategy
People Magazine for the swipe generation
A metrics-driven channel bringing celebrity news to 30M+ monthly viewers
Mobile-First Storytelling, Social Design, Motion Design, Platform Strategy
Design that’s smart, funny, first
Templates, typography, and responsive elements that keep EW’s voice consistent across digital platforms
Editorial Systems, Web Design, Brand Identity, Cross-Platform Design
Visual storytelling through the lens of inclusivity across the Latino spectrum
People en Español’s Digital Branding Guide
WEB DESIGN, BRAND IDENTITY
Some Supernatural stats yield some super social results
EW’s campaign for the series finale drives record engagement
INFOGRAPHICS, SOCIAL DESIGN, MOTION DESIGN
A visual toolkit for the most trusted voice in Hispanic culture
Bringing People en Español’s digital identity to life
Brand Identity, Cross-Platform Design, Editorial Systems, Content Strategy
Building a design toolkit for enhanced online brand expression
Entertainment Weekly’s Digital Branding Guide defines pop culture on the web
WEB DESIGN, BRAND IDENTITY
Visual storytelling through the lens of inclusivity across the Latino spectrum
People en Español’s Digital Branding Guide
WEB DESIGN, BRAND IDENTITY
A “Supernatural” social conversation
Entertainment Weekly’s #1 social campaign honors the hit show
INFOGRAPHICS, SOCIAL DESIGN, MOTION DESIGN
Visual storytelling through the lens of inclusivity across the Latino spectrum
People en Español’s Digital Branding Guide celebrates culture
WEB DESIGN, BRAND IDENTITY
Weekly pop culture drops, made for social
Bite-sized videos designed for the fandom
Motion Design, Social Design, Mobile-First Storytelling, Platform Strategy
EW’s “Snapshots” is a punchy social series curated for superfans
Equal parts nostalgia, exclusives, and design
Motion Design, Social Design, Mobile-First Storytelling, Platform Strategy
All Projects
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